How Pricing Affects Your Sales and Profits
If you're planning to start a business, then you need to know more about pricing. It's the amount of money you charge for your products and services. It serves as a signal to your potential…
Author: Kristin Bradley
Brand Strategy – 8 Key Components of a Brand Strategy
There are several components to a brand strategy. It's crucial to understand the entire customer experience and create a strategy around this. A brand must provide a consistent and positive impression on customers throughout the…
Brands and Brand Identity – What’s the Difference?
What's the difference between Brands and brand identity? While brands are similar, market identities are distinct from brands. In other words, branding is not a product, but a brand's distinctive style. This means that it's…
Advantages and Disadvantages of Startup Incubators
There are many advantages to Startup Incubators. They can provide access to powerful connections and resources, and can be a huge money saver for startups. However, they are not free, and they often limit your…
5 B2B Marketing Strategies For Small Businesses
B2B Marketing is the practice of selling to businesses. This involves marketing products and services to other businesses. This method promotes the business and improves its profit. It's one of the most effective marketing strategies…
Benefits of Local Businesses
Local Businesses benefit communities. They are a part of the local community and understand the needs and culture of the people who live and work there. By providing goods and services that are sought after…
Examples of Business Models
A Business Model is a roadmap for a company's growth and success. This plan must account for both the company's resources and potential revenue streams. The model should describe how the company intends to use…
Startup Recruiting – How to Attract Top Talent
Startup Recruiting is a new and exciting challenge that demands the right skills and personality. This is not the time to get bogged down with traditional HR practices, as the startup world is very dynamic.…