Influencers are content creators by nature and can help your brand establish itself with engaging and captivating posts that target your target audience. Influencers also tend to have large followings that provide access to new…
Customer retention measures the percentage of existing customers that return and recommend your product/service. It can provide valuable insights into its performance. Many businesses focus on attracting new customers as part of their strategy for…
Personal branding allows you to distinguish yourself in a competitive marketplace by showcasing your skills and knowledge while building trust amongst your audience. In order for personal branding to succeed, however, it must remain authentic…
A marketing plan is a critical component for any startup. A good one can help you determine who your audience is, how to reach them, and how to convert them into loyal customers. Startups often…
E-commerce and digital marketing are both essential tools for businesses to reach out to their target audiences. They help businesses connect with potential customers through different online channels, such as websites, social media, and search…
Marketing utility is a key element of successful brand marketing. It helps businesses increase brand awareness and sales, foster stronger relationships with customers, and improve brand loyalty. By understanding the different types of utilities, businesses…
A marketing automation platform is an application that brings together all of your data from all over your company and converts it into actionable insights. These tools can help you make better marketing decisions and…
When analyzing the success of your social media marketing strategy, you should look for key performance indicators (KPIs). These metrics can help you stay on track, while also keeping you informed of how effective your…
Knowing all the basics about marketing management can help you decide how to best market your business. Marketing is the most important function of any commercial enterprise. It starts with analyzing and identifying your target…
A marketing and communications strategy is the plan that combines advertising and content marketing to reach a specific audience. The strategy includes a message, medium, target, and relationship building. It should also take into account…
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