Neuromarketing is an emerging field that applies neuroscience-based methods to marketing research. While its applications are exciting, its ethical repercussions remain poorly understood. Misunderstanding and overstating of findings are commonplace in new scientific fields, with…
Branding is an important part of M&A deals. You shouldn’t say something about it during a negotiation or leave it unchecked in a lengthy post-sales checklist. Internal branding is all about creating a persona or…
Fasten your seat belts: three big guns in marketing strategy for small-sized firms with large budget constraints are integral to your business roll-out plan – social media campaigns, content marketing and local marketing. Social media…
Psychology is an integral component of marketing, and by applying psychological theories in their approach businesses can better engage their target audiences. Understanding consumer decisions helps marketers develop effective strategies more likely to succeed. Companies…
Utilizing backend tools on platforms like TikTok, Instagram and Facebook, you can identify prospects who are discussing issues your business addresses. Staying engaged in such discussions can help create relationships which will bolster the rest…
Business management is a dynamic field that’s constantly evolving. Heard of sustainability and CSR practices? They exist. What about automation technologies, customer experience strategies or data analytics techniques? You get the point. Companies that value…
Startup success stories serve as an inspirational example that anyone can reach their dreams with hard work and persistence. From Yankee Candle's mail catalog to Maglite's innovative solutions harnessing renewable energy sources, these successful ventures…
Financial statements provide vital insight into how a company operates. They show us the amount of revenue generated, costs associated with producing and delivering said revenues and how effectively the money used. Non-financial managers need…
Your business has probably taken you far, with long hours, sleepless nights, and investing time and resources into its development. But now's the time to turn those efforts into real wealth through strategic investing strategies!…
Influencers are content creators by nature and can help your brand establish itself with engaging and captivating posts that target your target audience. Influencers also tend to have large followings that provide access to new…
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