Startup Law: Why Startups Need a Lawyer Specialized in Startup Law
A startup needs to be well aware of the law, which is why it's important to find a lawyer who specializes in the startup industry. This is not always an easy task, but there are…
Author: Kristin Bradley
The Importance of Metrics in Business
Metrics are the measurements of performance used by organizations to compare, evaluate, and improve business processes. These measurements are usually expressed as a single value and are used for process improvement and feedback. Metrics are…
How to Create a Package Design That Increases Sales
Professional marketing agencies understand the power of effective package design. The packaging of a product serves as a message to the end user. It helps establish brand recognition by creating a consistent look and feel…
How to Measure Brand Awareness in Your Marketing Campaigns
Using surveys to measure brand awareness is an effective way to test your brand's awareness. There are two types of brand awareness questions: aided and unaided. Aided brand recall tests ask participants to identify popular…
The Benefits of Blogging for Business and Marketing
Many small businesses have traditional websites made up of pages to provide information about their products and services. As more businesses realize the value of a blog, they are turning to it for a more…
How Pricing Affects Your Sales and Profits
If you're planning to start a business, then you need to know more about pricing. It's the amount of money you charge for your products and services. It serves as a signal to your potential…
Brand Strategy – 8 Key Components of a Brand Strategy
There are several components to a brand strategy. It's crucial to understand the entire customer experience and create a strategy around this. A brand must provide a consistent and positive impression on customers throughout the…
Brands and Brand Identity – What’s the Difference?
What's the difference between Brands and brand identity? While brands are similar, market identities are distinct from brands. In other words, branding is not a product, but a brand's distinctive style. This means that it's…
Advantages and Disadvantages of Startup Incubators
There are many advantages to Startup Incubators. They can provide access to powerful connections and resources, and can be a huge money saver for startups. However, they are not free, and they often limit your…
5 B2B Marketing Strategies For Small Businesses
B2B Marketing is the practice of selling to businesses. This involves marketing products and services to other businesses. This method promotes the business and improves its profit. It's one of the most effective marketing strategies…