Customer retention measures the percentage of existing customers that return and recommend your product/service. It can provide valuable insights into its performance. Many businesses focus on attracting new customers as part of their strategy for…
Personal branding allows you to distinguish yourself in a competitive marketplace by showcasing your skills and knowledge while building trust amongst your audience. In order for personal branding to succeed, however, it must remain authentic…
A marketing plan is a critical component for any startup. A good one can help you determine who your audience is, how to reach them, and how to convert them into loyal customers. Startups often…
Having a clear business plan helps you focus on the tasks that matter most. And one simple technique is calendar blocking, which involves scheduling out your workday or week and saying no to unplanned meetings,…
Diversity and inclusion (D&I) is a broad term that encompasses many different goals. This includes ensuring that employees from various genders, races, religious beliefs, ethnicity, sexual orientation, geographical locations and other factors have a voice…
Environmentally conscious companies are becoming more prevalent, creating green startups to foster an attitude of care for our planet. Stakeholders expect, and are increasingly demanding, transparency regarding a company's tax strategy and contributions to sustainability…
Gig economy workers specialize in performing small, on-demand projects through technology platforms that may include driving passengers, taking care of pets or writing code. These nontraditional jobs provide people with more fulfilling careers or simply…
Successful negotiation requires more than the savvy of any one business person; it takes preparation, practice and the right strategies. Negotiators with success look beyond viewing situations as win/lose scenarios to find ways to meet…
Selling is an ever-evolving profession that demands adaptability. Therefore, sales training and ongoing professional development is vitally important to ensuring sellers remain successful. Sales training can provide transformative experiences for salespeople that can radically alter…
Sustainable business practices help the environment while being beneficial for your company. Many consumers today seek out companies that practice environmental responsibility when conducting business transactions. Furthermore, employees seek jobs with purpose; by incorporating sustainability…
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