How to Create a Marketing Plan for Your Startup
A marketing plan is a critical component for any startup. A good one can help you determine who your audience is, how to reach them, and how to convert them into loyal customers. Startups often…
Author: Wyatt White
Effective Time Management Strategies for Entrepreneurs
Having a clear business plan helps you focus on the tasks that matter most. And one simple technique is calendar blocking, which involves scheduling out your workday or week and saying no to unplanned meetings,…
The Role of Diversity and Inclusion in Business Management
Diversity and inclusion (D&I) is a broad term that encompasses many different goals. This includes ensuring that employees from various genders, races, religious beliefs, ethnicity, sexual orientation, geographical locations and other factors have a voice…
Tax Planning For Sustainable and Eco-Friendly Startups in 2023
Environmentally conscious companies are becoming more prevalent, creating green startups to foster an attitude of care for our planet. Stakeholders expect, and are increasingly demanding, transparency regarding a company's tax strategy and contributions to sustainability…
How the Gig Economy is Shaping the Future of Small Businesses
Gig economy workers specialize in performing small, on-demand projects through technology platforms that may include driving passengers, taking care of pets or writing code. These nontraditional jobs provide people with more fulfilling careers or simply…
The Art of Effective Negotiation – Tips for Business Success
Successful negotiation requires more than the savvy of any one business person; it takes preparation, practice and the right strategies. Negotiators with success look beyond viewing situations as win/lose scenarios to find ways to meet…
The Importance of Sales Training and Continuous Professional Development
Selling is an ever-evolving profession that demands adaptability. Therefore, sales training and ongoing professional development is vitally important to ensuring sellers remain successful. Sales training can provide transformative experiences for salespeople that can radically alter…
Incorporating Sustainability Into Your Business Practices
Sustainable business practices help the environment while being beneficial for your company. Many consumers today seek out companies that practice environmental responsibility when conducting business transactions. Furthermore, employees seek jobs with purpose; by incorporating sustainability…
Seasonal Or Holiday-Themed Posts to Get Your Business in the Holiday Spirit
Seasonal or holiday-themed posts are an effective way to connect with your target audience. From food campaigns featuring seasonal themes to highlighting your charitable and community engagement activities, there are numerous ways that seasonal or…
The Power of Emotional Intelligence in Leadership – Enhancing Business Success
Emotional intelligence, commonly referred to by its acronym EQ (though some consider this abbreviation inaccurate), is one of the key qualities needed in leaders today. A leader with high emotional intelligence can effectively and respectfully…