Business operations over the past ten years have been transformed through marketing technology with internal marketing seeing the most notable changes. The process of developing an effective internal marketing program requires careful planning which makes…
Successful internal marketing strategies come in various shapes and forms. Sometimes this can simply involve spreading an authentic, consistent message using employee communications tools like employee engagement apps from ClickUp or Workvivio. Customer branding entails…
Like external customers, employees look forward to feeling valued and connected to company goals. Implementing effective internal marketing strategies can foster this sense of ownership and increase productivity. Employers that regularly assess employee sentiment through…
Neuromarketing is an emerging field that applies neuroscience-based methods to marketing research. While its applications are exciting, its ethical repercussions remain poorly understood. Misunderstanding and overstating of findings are commonplace in new scientific fields, with…
Branding is an important part of M&A deals. You shouldn’t say something about it during a negotiation or leave it unchecked in a lengthy post-sales checklist. Internal branding is all about creating a persona or…
Fasten your seat belts: three big guns in marketing strategy for small-sized firms with large budget constraints are integral to your business roll-out plan – social media campaigns, content marketing and local marketing. Social media…
Psychology is an integral component of marketing, and by applying psychological theories in their approach businesses can better engage their target audiences. Understanding consumer decisions helps marketers develop effective strategies more likely to succeed. Companies…
Utilizing backend tools on platforms like TikTok, Instagram and Facebook, you can identify prospects who are discussing issues your business addresses. Staying engaged in such discussions can help create relationships which will bolster the rest…
Business management is a dynamic field that’s constantly evolving. Heard of sustainability and CSR practices? They exist. What about automation technologies, customer experience strategies or data analytics techniques? You get the point. Companies that value…
Startup success stories serve as an inspirational example that anyone can reach their dreams with hard work and persistence. From Yankee Candle's mail catalog to Maglite's innovative solutions harnessing renewable energy sources, these successful ventures…
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