It can be overwhelming to start using email marketing. However, it is highly effective and can return you up to $42 for every dollar you invest. By creating an email list, you are directly connecting with your audience, and can create targeted campaigns based on what they want to see. There are several ways to get your email marketing campaign started. Follow these tips for a successful campaign. Read on to learn more about the importance of segmenting your email list.
When the Internet became commercially available, email marketing began to evolve. The first email, sent by Ray Tomlinson in 1971, was a string of letters and numbers. The “@” symbol was introduced. In 1982, Gary Thuerk, a marketing manager at Digital Equipment Corp., began sending emails to a list of 400 recipients. His email campaign sparked $13 million in sales. Today, email marketing is personal, automated, and in tune with the buyer’s journey.
An email marketing campaign is one of the easiest ways to promote a business, whether it is a product or a service. In addition to promoting a product or service, it can educate your audience about your brand and keep them engaged between purchases. Email marketing tools such as Mailchimp can help you optimize your email marketing campaign. Mailchimp has an all-in-one marketing platform and email tools that make it easy to create an email marketing campaign that is successful for your business.
It is essential to design your email to be read by your audience. To make email marketing more effective, it is important to structure your emails according to the inverted pyramid principle, whereby the most important parts are at the top and the smallest ones at the bottom. In email marketing, the most important part of your content is at the top, followed by a small, but informative section, followed by a CTA or call to action. If you follow these guidelines, your audience will become more familiar with your brand, which increases your email marketing campaign’s success.
When drafting your email content, make sure to include a specific objective. A specific number of sales, meetings, or leads can be achieved with email marketing. Make sure to target a specific audience with a good offer and a compelling call-to-action button. Emails that get bounced are usually not read. This is due to several reasons, including a full inbox, inappropriate email size, or being flagged as spam by the recipient’s email server. Another key metric to consider when designing your email content is the forward rate. This tells you how many people your email will reach and how well your content converts.
As part of the customer life cycle, you can send milestone emails. These emails celebrate key milestones in your customer’s lifecycle. Since they are highly personalized, they perform better than regular newsletters. To send milestone emails, you need to collect customer data and set up an email flow. Email marketing automation software like SendPulse Automation 360 can help you automate this task. You can also use the platform to send a welcome email to your subscribers.