Business operations over the past ten years have been transformed through marketing technology with internal marketing seeing the most notable changes.
The process of developing an effective internal marketing program requires careful planning which makes it essential to understand the use of digital channels.
Social Media
A key element of internal marketing involves actively involving employees with corporate objectives and initiatives. Newsletters along with emails and team meetings ensure that regular communication keeps everyone informed.
Creating an inclusive and respectful work environment strengthens employee involvement and leads to better organizational achievements. Businesses that focus on their employees’ needs achieve better team motivation and stronger brand advocacy leading to superior results.
The practice of internal marketing involves ensuring organizational objectives match with employee actions and their work performance. Businesses should inform their employees about excellent customer experiences and operational successes they achieve.
Technology helps achieve effective internal marketing by making communication processes more streamlined and simple. Businesses use modern communications platforms like Simpplr to maintain employee connectivity across different locations and corporate resource accessibility by providing customizable dashboards, collaborative spaces and real-time communication channels that enhance workplace unity.
Email has rapidly become the dominant digital communication tool for personal and professional interactions since it works on any internet-enabled device. The origin of email services dates back to the time of ARPANET (Advanced Research Projects Agency Network). The origins of email started when Ray Tomlinson used the @ symbol to send electronic mail between two ARPANET computers in 1971.
Businesses use email communications to distribute information to various groups including employees. You can send newsletters straight to your subscribers through email.
Internal newsletters serve as a powerful tool to distribute company news and recognize employee accomplishments which enhances teamwork among remote teams. Employees can access searchable knowledge bases through internal newsletters which allow them to find answers or best practices with ease while these bases include company policies, guidelines and FAQs along with other relevant topics.
Webinars
Professional services firms now rely heavily on educational webinars to strengthen their marketing strategies. A well-executed 45-60 minute webinar presentation enables industry experts to showcase their skills leaving prospective clients with favorable impressions about your business and its services.
Webinars serve as an outstanding method to launch new product features while promoting customer adoption of your service regardless of whether they are live sessions or prerecorded broadcasts.
Apply the same promotional strategies used for external content when it comes to your webinars: Use promotional tactics such as teaser trailers and teaser videos along with branded hashtags cross-platform social media posts and newsletter integrations. Work with guest speakers who share audiences with your brand to jointly promote the webinar to increase registrations and engagement which could create referral business opportunities.
Video
Companies now rely heavily on video as an essential tool within their marketing arsenal because it allows them to create product explainers and how-to videos while building brand trust which helps engage consumers and create brand awareness. Video serves as a powerful tool for internal communication by boosting employee engagement levels.
On-demand video becomes an essential element of internal communications when it delivers leadership messages or updates about policies and procedures. Videos enable companies to amplify messages and engage employees across different locations and devices creating a powerful platform to connect with the entire workforce.
A store fixture manufacturer implementing SEV found that frontline employees retained information 96% more effectively when delivered via video compared to traditional methods like emails and newsletters. The platform uses automatic translation and content summarization features to achieve inclusivity for all workers in diverse teams. Utilizing video as an educational tool allows your organization to demonstrate to employees the importance of its mission and show how their efforts benefit organizational success.