Knowing all the basics about marketing management can help you decide how to best market your business. Marketing is the most important function of any commercial enterprise. It starts with analyzing and identifying your target…
A business justification process is a powerful tool for ensuring the strategic alignment of business projects. It ensures the proper use of limited resources. By ensuring that a project is aligned with strategic objectives, business…
A marketing and communications strategy is the plan that combines advertising and content marketing to reach a specific audience. The strategy includes a message, medium, target, and relationship building. It should also take into account…
A business directory is a place to list your business. You can use a directory if you are looking for a specific product or service. You will also be able to find potential customers who…
So you've decided you'd like to know more about Corporate Accounting. It's natural to feel overwhelmed, especially if you don't have a background in accounting. If this is you, there are several resources available that…
You might have heard of BI, but you may not have fully understood its importance. It can help you make better decisions and improve reporting. It can even help you increase employee satisfaction and profitability.…
While one-third of companies will survive ten years, a huge chunk of them will fail due to cash flow problems. Financial forecasting gives you the information you need to prepare your company for a difficult…
It can be overwhelming to start using email marketing. However, it is highly effective and can return you up to $42 for every dollar you invest. By creating an email list, you are directly connecting…
If you're thinking of starting an online business, one of the first questions that pop into your head is, "How much does it cost to start an online business?" The truth is that there are…
One of the most exciting trends in accounting technology is the ability to automate processes. Using robotic process automation software, accounting firms can automate repetitive tasks and increase data accuracy. According to Sage research, 58…
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